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Abel Pro Program



Guide Decal


  1. To get started, create a new account by clicking below *

* Please note: If you are already an approved Ross Reels® Industry Pro, proceed to STEP 2.


  1. Please make sure you have created an account in STEP 1.
  2. Email the following information for us to review your status as a PRO. Please allow up to 10 business days for your account to be processed. We will send an email if your account is successfully approved.
  3. Email the following information to pro@abelreels.com:
    • First and Last Name
    • Address
    • Professional Resume
    • Current Guide's License
    • Website link to your current employer's website
  4. Please review our pro program overview and warranty information below.


Thank you for your interest in our PRO PROGRAM!

Invitation for membership is reserved for working professionals (not enthusiasts) in the outdoor industry who make a majority of their living as a professional fishing guide, fly shop employee, or select members of conservation organizations. If you are not one of these, please visit www.experticity.com for industry pricing on our products.

  • All discounts are applied at the cart checkout stage (last stage before payment).
  • Membership in this program should be considered a privilege and never a right or entitlement; this is a partnership of mutual respect.
  • You are required to re-apply annually.
  • Your pro account is for you only and meant to outfit you for the work that you do. While purchasing gifts for others is a nice gesture, it is strictly prohibited under this program. If someone admires your Abel® gear (clients, friends or family), please refer them to our website or dealers.
  • You must make all purchases yourself; your spouse (or anyone else) cannot place orders for you.
  • Exchanges must always be processed through Abel® directly. Do not exchange merchandise at your local dealer.
  • Anyone caught selling their pro gear will be subject to immediate loss of Pro privileges.
  • We reserve the right to change or modify membership in this program for any reason and at any time.
  • Please Note: Pro sales are subject to goods personalization (i.e. your full name, AS IT APPEARS ON YOUR ACCOUNT, will be engraved on reels and accessories). These goods are not subject to cancellation or returns. Exceptions may apply if approved by our Pro team.
  • Pricing/Taxes: Account price levels are subject to change without notice. Sales tax applies if your address is in the following states or counties: Colorado (Montrose County).


As a Pro, it is understood that you use your products in harsher climates and are much more demanding of our gear. This means that damage due to wear and tear will happen at an accelerated rate. We reserve the right to deem returned products under this program from seasons-past damaged due to normal wear and tear. We will contact you about repair possibilities or costs. Membership in the Pro program does not exempt you from repair costs or service charges.